24hPOKER is a branch of the 24h Group with the sister sites 24hCASINO and 24hBET. The founder and CEO Per Hildebrand is a rather well-known professional poker player and former bookie. The site has been having a small but stable flow of traffic and recently opened up the casino as well. They do not seem to spend much on marketing and still retain the traffic. The very well known poker player Chris Bjorin as recently endorsed the site and is also a shareholder. The mother company is a Swedish publicly registered company with almost 200 shareholders.